![]() ![]() This sounds like an excellent opportunity for HR who can use intelligent listening to gauge public perception of the company treats its employees and take measures accordingly to tap new talent. Correctional measures can be taken to improve the culture at organization as you observe what the customers or clients are saying about you, your company and competitors on social media.Listening with goal-driven intelligence can help organizations improve sales, lead generations, hiring and other functional areas.While businesses can definitely use social media for interaction and customer-to-brand dialogue, the biggest opportunity is offered by the part before that-listening. However, the truth is, social listening remains an underutilized area. As social technologies mature, organizations are more convinced of their role in overcoming the limits of old-school intelligence gathering. Thus, businesses have little choice but to constantly monitor the flow of online sentiments and opinions. ![]() Thanks to the internet, news of a good product can spread like a wildfire and same goes for a negative review. Immediate and easy access to social avenues allows anyone to share a review or opinion about an experience or product. This presents an opportunity for businesses to make use of social channels for creating strong customer relationships. Everyone is sharing opinions and experiences in the world of virtual friends. And it’s not as if only the millennial generation is engaging online. Social media has made sweeping changes to the way we communicate, work and lead our lives. ![]()
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